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Is it allowed to advertise alcohol on social media in Poland?

Is it allowed to advertise alcohol on social media in Poland?

The simple answer to the question posed, based on the law, is: no, because the general rule, which derives from Article 13 (1) of the Act on Upbringing in Sobriety and Counteracting Alcoholism, states that advertising and promotion of alcoholic beverages is prohibited. There are, however, a few exceptions to this rule, which allow advertising and promotion to a limited extent, especially when it comes to beer.

On the other hand, it is impossible not to notice the increasing number of advertising campaigns for alcoholic beverages on the Internet, in particular on social media. Are they being conducted legally?


Roksana Podkowa
08 December 2023
Cross-media and intellectual property rights

Cross-media and intellectual property rights

The second season of the ‘Hearstopper’ series, the animated series ‘Star Wars: Ahsoka’ or the live-action series ‘One Piece’ are just some examples of works based on other works that were released just in August this year. Nowadays, the cross- or transmedia potential of individual works is exploited almost every day, while creators of dependent works or other effects of collaboration that exploit the original work must constantly face various legal problems, the most important of which will be discussed in this article.


Julia Szcześniak
06 September 2023
Zmiany w postępowaniu cywilnym

Zmiany w postępowaniu cywilnym

Już 1 lipca 2023 r. wchodzi w życie kolejna znacząca nowelizacja Kodeksu postępowania cywilnego. Wprowadza ona liczne zmiany, także w obszarze postępowań dotyczących spraw z zakresu własności intelektualnej.


Katarzyna Pulit
28 June 2023

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