The simple answer to the question posed, based on the law, is: no, because the general rule, which derives from Article 13 (1) of the Act on Upbringing in Sobriety and Counteracting Alcoholism, states that advertising and promotion of alcoholic beverages is prohibited. There are, however, a few exceptions to this rule, which allow advertising and promotion to a limited extent, especially when it comes to beer.
On the other hand, it is impossible not to notice the increasing number of advertising campaigns for alcoholic beverages on the Internet, in particular on social media. Are they being conducted legally?
The second season of the ‘Hearstopper’ series, the animated series ‘Star Wars: Ahsoka’ or the live-action series ‘One Piece’ are just some examples of works based on other works that were released just in August this year. Nowadays, the cross- or transmedia potential of individual works is exploited almost every day, while creators of dependent works or other effects of collaboration that exploit the original work must constantly face various legal problems, the most important of which will be discussed in this article.
Już 1 lipca 2023 r. wchodzi w życie kolejna znacząca nowelizacja Kodeksu postępowania cywilnego. Wprowadza ona liczne zmiany, także w obszarze postępowań dotyczących spraw z zakresu własności intelektualnej.
Pl. Trzech Krzyży 10/14
00-499 Warsaw
tel: (+48) 22 299 60 70
ul. Marokańska 2s lok 4
03-977 Warsaw
tel: (+48) 579 066 338
Copyright © 2020 - Hasik Rheims & Partners
Desing by Agnieszka Kruszewska